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- Jul 03, 2013 Logos—we see hundreds of them every day. We see them so much that we often don’t even think about them. But years of work and millions of dollars go.
- Jul 04, 2013 The Google logo appears to be made of fairly humble, simple colors with no flashy font or symbols, but even simple colors can have a deep relation to company image. During the creation of the Google logo, designers wanted a way to display a sense of playfulness without bulky objects or symbols in the logo limiting what they could do.
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Contents. Motto The Olympic motto is the Citius, Altius, Fortius, which is for 'Faster, Higher, Stronger'. It was proposed by upon the creation of the International Olympic Committee in 1894.
Coubertin borrowed it from his friend, a priest who was an athletics enthusiast. Coubertin said 'These three words represent a programme of moral beauty. The aesthetics of sport are intangible.' The motto was introduced in 1924 at the Olympic Games in Paris. A more informal but well-known motto, also introduced by Coubertin, is 'The most important thing is not to win but to take part!' Coubertin got this motto from a sermon by the Bishop of Pennsylvania during the 1908 London Games. The five-ringed symbol of the Olympic Games.
The rings are five interlocking rings, colored blue, yellow, black, green and red on a white field, known as the 'Olympic rings'. The symbol was originally designed in 1912 by Baron, co-founder of the modern Olympic Games. He appears to have intended the rings to represent the five participating continents: Africa, Asia, America, Oceania and Europe. According to Coubertin, the colors of the rings together with the white of the background included the colors composing every competing nation's flag at the time. Upon its initial introduction, Coubertin stated the following in the August 1912 edition of Olympique. The six colors including the flag's white background combined in this way reproduce the colours of every country without exception. The blue and yellow of Sweden, the blue and white of Greece, the tricolor flags of France, England, the United States, Germany, Belgium, Italy and Hungary, and the yellow and red of Spain are included, as are the innovative flags of Brazil and Australia, and those of ancient Japan and modern China.
This, truly, is an international emblem. In his article published in the Olympic Revue the official magazine of the International Olympic Committee in November 1992, the American historian Robert Barney explains that the idea of the interlaced rings came to Pierre de Coubertin when he was in charge of the, an association founded by the union of two French sports associations and until 1925, responsible for representing the in France: The emblem of the union was two interlaced rings (like the typical interlaced marriage rings) and originally the idea of Swiss psychiatrist: for him, the ring symbolized continuity and the human being. The 1914 Congress was suspended due to the outbreak of, but the symbol and flag were later adopted.
They would first officially debut at the in in 1920. The symbol's popularity and widespread use began during the lead-up to the in Berlin., president of the Organizing Committee of the, wanted to hold a torchbearers' ceremony in the stadium at, site of the famous oracle, where the were also held.
For this reason he ordered construction of a milestone with the Olympic rings carved in the sides, and that a torchbearer should carry the flame along with an escort of three others from there to Berlin. The ceremony was celebrated but the stone was never removed.
Later, two American authors, when visiting Delphi in the late 1950s, saw the stone and reported in their History of the Ancient Games that the Olympic rings design came from ancient Greece. This has become known as 'Carl Diem's Stone'.
This created a myth that the symbol had an ancient Greek origin. The current view of the International Olympic Committee (IOC) is that the symbol 'reinforces the idea' that the Olympic Movement is international and welcomes all countries of the world to join. As can be read in the, the Olympic symbol represents the union of the ' of the world and the meeting of athletes from throughout the world at the Olympic Games. However, no continent is represented by any specific ring.
Prior to 1951, the official handbook stated that each color corresponded to a particular continent: blue for Europe, yellow for Asia, black for Africa, green for Australia and Oceania and red for the; this was removed because there was no evidence that Coubertin had intended it (the quotation above was probably an afterthought). Nevertheless, the logo of the places the logo of each of its five continental associations inside the ring of the corresponding color. — Pierre de Coubertin (1931) Specific flags There are specific Olympic flags that are displayed by cities that will be hosting the next Olympic games. During each Olympic closing ceremony in what is traditionally known as the Antwerp Ceremony, the flag is passed from the mayor of one host city to the next host, where it will then be taken to the new host and displayed at city hall. These flags should not be confused with the larger Olympic flags designed and created specifically for each games, which are flown over the host stadium and then retired.
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Because there is no specific flag for this purpose, the flags flown over the stadiums generally have subtle differences, including minor color variations, and, more noticeably, the presence (or lack) of white outlines around each ring. Antwerp flag The first Olympic flag was presented to the IOC at the by the city of. At the end of the Games, the flag could not be found and a new Olympic flag had to be made for the in Paris. Despite it being a replacement, the IOC officially still calls this the 'Antwerp Flag' instead of the 'Paris Flag'. It was passed on to the next organizing city of the or until the in when a separate Olympic flag was created to be used only at the Winter Olympics (see below). The 1924 flag then continued to be used at the Summer Olympics until the Games of when it was retired. In 1997, at a banquet hosted by the US Olympic Committee, a reporter was interviewing who had won a bronze medal in platform diving as a member of the 1920 US Olympic team.
The reporter mentioned that the IOC had not been able to find out what had happened to the original Olympic flag. 'I can help you with that,' Prieste said, 'It's in my suitcase.' At the end of the Antwerp Olympics, spurred on by teammate, he climbed a flagpole and stole the Olympic flag.
For 77 years the flag was stored away in the bottom of his suitcase. The flag was returned to the IOC by Prieste, by then 103 years old, in a special ceremony held at the 2000 Games in Sydney. The original Antwerp Flag is now on display at the Olympic Museum in Lausanne, Switzerland, with a plaque thanking him for donating it.
Oslo flag The Oslo flag was presented to the IOC by the mayor of during the. Since then, it has been passed to the next organizing city for the. Currently, the actual Oslo flag is kept preserved in a special box, and a replica has been used during recent closing ceremonies instead. Alongside an Olympic Flag in As a successor to the Antwerp Flag, the Seoul flag was presented to the IOC at the by the city of, South Korea, and has since then been passed on to the next organizing city of the. The Seoul flag is currently on display at the. Rio de Janeiro flag As a successor to the Seoul Flag, the Rio flag was presented to the IOC at the by the city of, Brazil, and has since then been passed on to the next organizing city of the,. Singapore flag For the inaugural, an Olympic flag was created for the junior version of the Games.
The flag is similar to the Olympic flag, but has the host city and year on it and was first presented to Singapore by President. During the closing ceremony on 26 August 2010, Singapore officials presented it to the next organizing committee,. Innsbruck flag For the inaugural winter, an Olympic flag was presented to the IOC at the by the city of, Austria and has since then been passed on to the next organizing city of the Winter Youth Olympics.
Flame and torch relay. Main article: The modern tradition of moving the Olympic Flame via a relay system from Greece to the Olympic venue began with the Berlin Games in 1936. Months before the Games are held, the Olympic Flame is lit on a torch, with the rays of the Sun concentrated by a, at the site of the Ancient Olympics in. The torch is then taken out of Greece, most often to be taken around the country or continent where the Games are held. The Olympic torch is carried by athletes, leaders, celebrities, and ordinary people alike, and at times in unusual conditions, such as being electronically transmitted via satellite for, submerged underwater without being extinguished for, or in space and at the for.
On the final day of the torch relay, the day of the Opening Ceremony, the Flame reaches the main stadium and is used to light a cauldron situated in a prominent part of the venue to signify the beginning of the Games. Medals The Olympic medals awarded to winners are another symbol associated with the Olympic games. The medals are made of silver (commonly described as ), silver, or, and awarded to the top 3 finishers in a particular event. Each medal for an Olympiad has a common design, decided upon by the organizers for the particular games. From 1928 until 2000, the obverse side of the medals contained an image of, the traditional goddess of victory, holding a palm in her left hand and a winner's crown in her right. This design was created by Giuseppe Cassioli.
For each Olympic games, the reverse side as well as the labels for each Olympiad changed, reflecting the host of the games. In 2004, the obverse side of the medals changed to make more explicit reference to the Greek character of the games.
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In this design, the goddess Nike flies into the Panathenic stadium, reflecting the renewal of the games. The design was by Greek jewelry designer. Are given to competitors placing fourth, fifth, and sixth since 1949, and to competitors placing seventh and eighth since 1981. Main article: The, officially known as the Olympic Anthem, is played when the Olympic Flag is raised. It is a musical piece composed by with words written from a poem of the poet and writer. Both the poet and the composer were the choice of, a Greek and the first President of the IOC.
The anthem was performed for the first time for the ceremony of opening of the but wasn't declared the official hymn by the IOC until 1957. In the following years, every hosting nation commissioned the composition of a specific Olympic hymn for their own edition of the Games until the in Rome. Other notable Olympic anthems and fanfares include. The composer of the 1952 Olympic Fanfare, at during the games.: A composition for orchestra and mixed chorus composed by for the. The Olympic Fanfare for the was originally composed by for the, which were cancelled. Merikanto's Fanfare won the fanfare contest organized in in 1939, but the score was lost over a decade; when rediscovered in 1951, it was decided to use this Fanfare in 1952.
The popular Fanfare was recorded in 1953.: Written in 1958 by as part of his Charge Suite, the theme is often thought of by Americans as the 'Olympic theme' due to its usage in television coverage by and, starting with the 1964 Olympics. The Olympic March: The theme written by for the theme song. Olympic Fanfare 1972: The winning submission for the theme song, used as the TV signature tune of the German Olympic Center (Deutsches Olympia-Zentrum, DOZ) and the prelude to the medal ceremonies, composed. It was performed by the ( Orchester des Bayerischen Rundfunks) and members of the, conducted by Willy Mattes.
Olympic Fanfare and Theme: Composed by for the Los Angeles, the theme was performed in the opening ceremonies by the conducted by then-Captain David Deitrick. The first recording, performed by an orchestra composed of Los Angeles-area musicians, was released in its entirety on the LP and cassette album The Official Music of the XXIIIrd Olympiad Los Angeles 1984, with a concurrent Japan-only CD release (which went on to win a in 1985).
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A slightly different arrangement of the piece was released on the Philips album By Request: The Best of John Williams and the Boston Pops Orchestra. In 1996, an alternate version of 'Olympic Fanfare and Theme' was released on the album Summon the Heroes for the, replacing the first part of the piece with Arnaud's Bugler's Dream. The theme was also used in, as the nations' flagbearers entered surrounding the Olympic Flame and when the Olympic Flag was brought into the stadium by Vancouver mayor. The Olympic Spirit: The theme written by John Williams for the in and used in the corresponding broadcasts.: The theme written by John Williams for the in.: The theme song to this television show, composed by, has been used by NBC for teaser commercial and promo spots since the.: The theme written by John Williams for the.
Several other composers have contributed Olympic music during the years, including, and. Main article: The kotinos (: κότινος), is an branch, originally of wild olive-tree, intertwined to form a circle or a horse-shoe, introduced. In the there were no, silver, or bronze medals. There was only one winner per event, crowned with an olive wreath made of wild olive leaves from a sacred tree near the temple of Zeus at Olympia. In makes a sensible remark why victorious athletes are crowned with wreath made of wild olive instead of gold.
The victorious athletes were honored, feted, and praised. Their deeds were heralded and chronicled so that future generations could appreciate their accomplishments. Describes the following story which is relevant to the olive wreath. Was interrogating some after the. He inquired why there were so few Greek men defending the Thermopylae.
The answer was 'All other men are participating in the Olympic Games'. And when asked 'What is the prize for the winner?' , 'An olive-wreath' came the answer. Then, one of his generals uttered a most noble saying: 'Good heavens!, what kind of men are these against whom you have brought us to fight? Men who do not compete for possessions, but for honour.' However, in later times, this was not their only reward; the athlete was rewarded with a generous sum of money by his country.
The kotinos tradition was renewed specifically for the Athens 2004 Games, although in this case it was bestowed together with the gold medal. Apart from its use in the awards-ceremonies, the kotinos was chosen as the emblem. Olympic salute.
The Olympic Salute sculpted by, sculpted for the in Amsterdam. The Olympic salute is a variant of the, with the right arm and hand are stretched and pointing upward, the palm is outward and downward, with the fingers touching. However, unlike the Roman Salute, the arm is raised higher and at an angle to the right from the shoulder. The greeting is visible on the official posters of the games at and. The Olympic salute has fallen out of use since because of its strong resemblance to the.; it was used a last time by the French team in the opening ceremony of the 1948 Winter Olympics. See also: Since the in, France, the have had a, usually an animal native to the area or occasionally human figures representing the cultural heritage.
The first major mascot in the Olympic Games was in the in Moscow. Misha was used extensively during the opening and closing ceremonies, had a TV animated cartoon and appeared on several merchandise products. Nowadays, most of the merchandise aimed at young people focuses on the mascots, rather than the Olympic flag or organization logos. Intellectual property The Olympic Movement is very protective of its symbols; as many jurisdictions have given the movement exclusive rights to any interlocking arrangement of five rings, and usage of the word 'Olympic' under trademark statutes. (The rings themselves are not eligible for copyright, both because of their date of creation and because five circles arranged in a pattern do not reach the required for copyright to be invoked.) They have taken action against numerous groups alleged to have violated this trademark, including the; the -based band, formerly The Olympic Hopefuls; Redneck Olympics or;, a Christian youth ministry who used the term for its competitive games; and, publisher at the time of the IOC's complaint of the card game. But a few companies have been successful in using the Olympic name, such as Olympic Paint, which even has a paintbrush in the form of a torch as its logo, and the former Greek airline. Norwegian brewery Frydenlund designed a label with the five Olympic rings on the brewery's root beer, patenting the label in 1938.
In 1952, when Norway was to arrange the Winter Olympics, the Olympic Committee was notified by Norway's Patent Office that it was Frydenlund who owned the rights to the rings. Today, the brewery owns the rights to continue the tradition with the five rings on its root beer. Certain other sporting organizations and events have been granted permission by the IOC to use the word 'Olympics' in their name, such as, an international sporting event held every four years for people with intellectual disabilities. In recent years, organizing committees have also demanded the passing of laws to combat by non-official sponsors during the Games (such as the ), putting heavy restrictions on using any term or imagery that could constitute an unauthorized association with the games, including mere mentioning of the host city, the year, and others.
See also. References.